As part of her role, she's hosted numerous events at Number 10, including a reception for our fundraisers and volunteers, a cake-baking event for children as part of our 'Born to Bake' fundraising campaign and a jumper jumble party for school children as part of our Christmas Jumper Day fundraising campaign.
Samantha Cameron says about her role:
“I have long admired the work of Save the Children and so in 2011, I became an ambassador in the hope that I could make a difference to mothers and children around the world that suffer from poverty, ill health and hunger. Since day one, I have been so impressed by the work that the charity does and have wanted to do all I can to assist and promote their campaigns.”
In 2012, she inspired the fashion community to get involved with our work by fronting our Born to Walk Tall event with a mile-long walk from Downing Street to Somerset House which attracted nationwide media interest and introduced Save the Children to some of the hottest names in British fashion.
Samantha’s role as an ambassador has also seen her visit our work both in the UK and abroad. In 2013, Samantha travelled to Lebanon to see Save the Children’s response to the Syria crisis first hand.
About visiting Save the Children’s work in Lebanon, Samantha says: “I visited projects including health centres for new mothers and pregnant women and specialist centres to help children overcome the emotional trauma of war. It was very moving to see the practical relief that the money they raise can bring to families.”
In 2015, Samantha supported our Born to Read programme which gives poorer children in the UK the reading skills they need for a better future, by placing volunteers in local primary schools to support their reading development. She visited a primary school in south west London and listened to Christmas stories read to her by school pupils who benefit from the programme.