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Mary Portas


Mary's vision for a new kind of charity shopping experience developed into our successful chain of Mary's Living and Giving Shops, and she was instrumental in launching our Fashion Saves Lives 2015 project.

Retail expert, author and TV personality Mary Portas is Save the Children's Retail Ambassador.

Mary Portas is considered to be the UK’s foremost authority on retail and brand communication.

Mary began working with Save the Children back in 2008, when she responded to the financial and environmental crises facing the world at that time, with the BBC television series 'Mary Queen of Charity Shops'. Here, Mary donned a Save the Children tabard, and overhauled Save the Children’s worst performing store in Orpington, transforming it into one of Save the Children’s top 10 performing stores.  

Mary has since become the Retail Ambassador for Save the Children, having pioneered a new type of charity shopping with the launch of her premium charity retail propositions, Mary’s Living & Giving shops. These shops have collaboration and community at their core, and with 100% of profits going to Save the Children, they have raised vital funds for the work that is done here in the UK and abroad. There are currently 20 Mary’s Living & Giving Shops in London and Edinburgh.

She says: “I am thrilled that what started with a vision and a TV show has taken on such a life of its own. The philosophy behind the Mary’s Living & Giving Shops for Save the Children has been instrumental in helping to raise millions of pounds for the life-saving work that Save the Children does. It’s an honour being part of this charity, helping to make a real difference to children’s lives across the entire world.”   

Most recently, Mary teamed up with supermodel and Save the Children ambassador, Erin O’Connor, as part of our Fashion Saves Lives 2015 project, inviting celebrities to donate their children’s clothes in aid of our health work. 

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