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Celebrating 10 years of Christmas Jumper Day

Thank you to our amazing partners

Jumpers on, people - this year is Save the Children's 10th Christmas Jumper Day!

Since 2012 it's raised over £27 million for our much-needed work to help children stay safe, healthy, and learning both here in the UK and in more than 100 countries around the world.

For its 10th anniversary on Friday 10 December, we're encouraging the nation to upcycle, borrow or buy a second-hand festive sweater and donate £2 (or £1 for kids) - sign up here to get involved

However, this isn't the only way people can show their support - this year we’re excited to be working with a variety of incredible brands to provide a range of products, services, and activities – all raising even more funds for the amazing work of Save the Children.

Here's some examples of how each of our fantastic partners are doing their bit to help children in the UK and across the world get the food, healthcare, and education they need to believe in a future where anything is possible.


On Christmas Jumper Day, Mr Motivator’s Club will present the lycra legend himself, leading a virtual workout dressed in his finest festive knitwear to mark Save the Children’s 10th Christmas Jumper Day.

Save the Children and their Christmas Jumper Day partner Sweatcoin, are hoping to recruit more than 5,000 people in Christmas jumpers to join the virtual workout with Mr Motivator and, together, set a new world record. Never before will so many people have come together to get sweaty in a festive sweater.

Throughout the workout Mr Motivator will be encouraging donations to Save the Children’s Christmas Jumper Day from a Text to Donate number and an onscreen QR code. To take part, all people have to do is head to the Christmas Jumper Day Game Plan on Friday 10 December for a day full of festive fun - with Mr Motivator's workout starting at 12pm.

H&M Home

Every kid deserves a magical childhood and so this Christmas, Save the Children has teamed up with H&M Home and H&M Kids to raise money to help children all over the world.  From 18 November, for every purchase made across a range of 21 beautiful new children’s toys, clothes, and furnishings, 10 per cent of the purchase price will be donated to Save the Children.

The collection is available in selected H&M Home stores and from the H&M Home online shop (while stocks last).


Up to 23 December 2021, Wonderbly will be donating £1 from every sale (up to a maximum donation of £10,000) of their heart-warming personalised Christmas books, ‘(First) Christmas for You’, to Save the Children.

Each book provides little ones with a cosy, cuddly tale that counts down to Christmas with fluffy farmyard friends, fun read-aloud rhymes, festive traditions and magical personalisation on every page. They can be purchased online at www.wonderbly.com.

Cheeky Panda

The Cheeky Panda will once again be celebrating Christmas Jumper Day this year. Their giant mascot, Colin the Panda, will be galivanting around London in his upcycled Christmas jumper from last year to raise money for Save the Children. Colin is aiming to go to Chinatown on Wednesday 8 December and Urban Food Fest on Friday 10 December. For each picture Colin is tagged in, The Cheeky Panda will donate £5.

Parks London

Throughout the festive period Parks London will be donating 10% of sales from items sold from their Aromatherapy collection to Save the Children. Parks London are renowned for their outstanding fragrances as much as the quality of their 100% natural wax candles and alcohol-free diffusers. They are made in the UK by a team of passionate craftsmen, dedicated to making beautifully fragranced homes since 1989.

To find out more and check out the range, click here


Keep your eyes peeled for a little surprise on your next trip to the supermarket this Christmas Jumper Day. To mark the occasion, packaging on Kingsmill’s 50/50 loaves will carry a special Christmas Jumper Day design. 200 lucky winners on Kingsmill's Facebook page will also get their hands on a very special Kingsmill Christmas jumper. Dough-ho-ho Merry Christmas! 


Money-saving and fundraising platform Savoo chose Save the Children as their charity of the week from 22-28 November, as part of their Caring Christmas Campaign. That meant customers helped to raise funds for Save the Children every time they used any of their discount codes and deals on www.savoo.co.uk/


Traveler experiences provider, Collinson, in partnership with Aspire Lounges, Airport Dimensions and Priority Pass will be launching a festive takeover of 12 Aspire and Club Aspire airport lounges this Christmas Jumper Day and the remainder of December. Through a variety of QR code, till and online donation points, their employees and customers will help raise vital funds to protect the magic for children everywhere this festive season.

To discuss ways in which your organisation can get involved and support Christmas Jumper Day, email CorporateSupport@savethechildren.org.uk

Find out more about Save the Children's Christmas Jumper Day
Sign up for Christmas Jumper Day
Christmas Jumper Day FAQs