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Selfish Mother

Helping children with festive jumpers

Partnering with #GoodTees for the second year running to create a series of slogan sweatshirts in celebration of Christmas Jumper Day 2017.
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Last year a host of stars including Poppy Delevingne, David Gandy, Lauren Laverne, Luke Evans, Karen Elson, Laura Bailey, Erin O’Connor, and Adwoa Aboah helped create a fun and festive range of jumpers in aid of Save the Children that not only look good but do good too.

The range of festive slogan sweaters came in unisex, crew-neck and scoop-neck sweatshirts and was available exclusively at Selfish Mother’s online store, ‘The FMLY Store’ purchase from October - December. 50% of the price of each jumper sold in the ‘Save the Children Collection’ was donated to Save the Children to help support children in the UK and across the world.

This year, our annual Christmas Jumper Day is taking place on Friday 18th December. Encourage your colleagues to stick on a seasonal sweater and donate £2 to Save the Children.

For more information and to get your organisation signed up please visit You will not only be saving children’s lives but you will also help to make sure the world’s forgotten children get the chance to have a brighter future.

Helena Wiltshire Head of PR at Save the Children, said in 2017: “We are really excited to work with Molly Gunn of Selfish Mother again this year for Christmas Jumper Day. We’re thrilled to have support from familiar faces and introduce some fabulous new additions to the campaign. The money raised from the sale of these sweaters could help Save the Children bring essentials like healthcare, education, protection and food to the millions of children around the world who are missing out on the most basic support.”

Molly Gunn, founder of Selfish Mother and mother of three, said last year: “I’m delighted to be supporting Save the Children’s Christmas Jumper Day for a second year running! Building on last year’s success we have collaborated with some amazing people and created a fabulous collection of festive sweatshirts. So whether you’re feeling ‘MERRY’, ‘HOPEFUL’, or just want to share the ‘LOVE’, you can wear your sweatshirt knowing it’s making a difference to children around the world.”


Last updated August 2018.

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