Bulgari
Saving children's lives worldwide
Save the Children’s relationship with luxury goods brand Bulgari shows how a commercially-focused partnership can bring great benefits to both organisations, and significantly improve the lives of some of the world’s most vulnerable children.
We've been working with Bulgari on cause-related marketing projects since 2009. The partnership has driven sales, boosted brand awareness on both sides and raised over $50M in support of poverty, education, youth empowerment and emergency response programmes worldwide.
Bulgari’s Chief Executive Officer, Jean-Christophe Babin said:
“Aligning common interests will enhance Bulgari’s corporate reputation and Save the Children’s philanthropic reach.”
So far, Bulgari has helped us implement 100 projects in 33 countries. As a result, we’ve reached over 1 million children.
The B.Zero1 ring and pendant each retail at £360, including a £60 donation to Save the Children. For stockists, see: www.bulgari.com.
A unique jewellery range
Bulgari’s specially designed limited edition Save the Children jewellery range is inspired by the iconic B.zero1 jewellery line. The latest collection comprises of a ring, launched in October 2010 as a celebration of Bulgari’s 125th anniversary, a pendant launched in April 2014 and a bracelet launched in May 2016.
Bulgari ambassador, actress Isabella Ferrari, holds 10-month-old Dasang Dolmo while visiting our earthquake response in Nepal.
Celebrity endorsements
Renowned photographer Fabrizio Ferri has helped to boost the profile of the partnership through both the ‘Stop, Think, Give’ and #RaiseYourHand campaigns.
His portraits and video footage of more than 250 celebrities show them wearing Bulgari’s Save the Children ring and pendant and holding their hand out in a ‘stop’ or raised hand gesture.
In addition, high profile figures including Ben Stiller, Luke Evans and Isabella Ferrari have visited our projects to help raise awareness.
Bulgari were also headline sponsors of our inaugural Secret Winter Gala in November 2013. The event was attended by celebrities including Samantha Cameron, Myleene Klass and Natasha Kaplinsky and raised more than £770,000.
Last updated August 2018.
