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Celebrities from TV, fashion, comedy and sport have joined forces to support Save the Children’s 10th annual Christmas jumper day on Friday 10th December. Now in its tenth year, Christmas Jumper Day has raised over £27 million for Save the Children since its launch in 2012.

In a bid to help give children a more magical Christmas, this year a whole host of celebrities have donned vintage festive jumpers in support of Christmas Jumper Day, including Holly Willoughby, Alex Scott, Emma Bunton, Kate Garraway, Wes Nelson, Seema Jaswal, Dr Ranj Singh, Andi Oliver, Adil Ray, Suzi Ruffell, Alex Brooker, Nina Wadia, Georgia Toffolo, Nicola Adams, Joel Dommett, Lee Ridley and Adam Pearson. High-res celebrity images can be found here.

For its tenth anniversary, Save the Children is encouraging the nation to dig out vintage jumpers, upcycle or shop second hand, to make this the most sustainable Christmas Jumper Day yet. After another year spent mostly in leisurewear, more is more this December 10th. The bolder and brighter, the better. This year winter woolies adorned with baubles, bells, tinsel and fairy lights are encouraged as the nation prepares for the annual fundraiser.

Children who don’t have the basics – like food, school and medicine – find the magic of the festive period much harder to see.  Save the Children is asking the nation to get involved and help these children get the food, healthcare and education they need to see the wonder in the world and to believe in a future where anything is possible. To take part, all people have to do is upcycle, borrow or buy a second-hand festive sweater, throw it on and donate £2 (or £1 for kids) to Save the Children!

Speaking of her support for the campaign, Kate Garraway said:

“I think Christmas is the most magical time, some of my happiest memories are all about Christmas. I love that feeling of the house smelling of turkey, everybody coming together and seeing family and friends you haven’t seen for a while, it’s just so special. Being a mum, it’s all about seeing the magic in our children’s eyes and knowing what it means to them.

I think it’s also such an important time to think about others who perhaps haven’t got that magic in their life, which is why this year I’m supporting Save the Children’s Christmas Jumper Day. I love Christmas jumpers, I bring them out really early each year. They’re just so much fun and they epitomise the whole Christmas season for me.”

Holly Willoughby said:

"I’m really excited to be taking part in Christmas Jumper Day again this year and I hope everyone joins in and gets behind this wonderful cause. It’s now more important than ever that we support charities like Save The Children so they can continue their vital work with children in the UK and across the world.”

Dr Ranj Singh:

“I’m a vocal advocate of the rights and needs of children and this campaign is a great way to raise vitally needed funds to make sure all children have the happiest and healthiest start to life.

Christmas for me growing up has always been about seeing family and spending time together decorating the house and putting up the tree and I can’t wait for that to continue this year.”

The charity has also created festive crafting kits to help people upcycle their jumpers at home. The kits are £3 and available in Save the Children charity shops and online from www.savethechildren.org.uk. 100% of profits from every purchase will go towards helping children get the food, healthcare and education they need to see the wonder in the world.

To celebrate Christmas Jumper Day, Save the Children have printed a limited edition edit of See the Magic vintage jumpers. To make sure people can have a sustainable Christmas Jumper Day each slogan has been printed on one-off vintage sweaters. The jumpers are £18 each and are available in a variety of colours from www.savethechildren.org.uk and select Mary’s Living and Giving stores. 100% of profits from every purchase will go towards helping change the lives of children across the world.

This year, people can fundraise in whatever way works best– whether that’s a bake sale in the playground, office jumper challenge, a Christmas party or a virtual quiz. Whether at home, at school, or on top of Mount Everest, there’s no excuse not to get involved.

People can sign up at www.christmasjumperday.org and they will receive a free fundraising pack, full of handy tips on planning a great day.

Taking part in Save the Children’s Christmas Jumper Day will help support some of the world’s most vulnerable children in the UK and around the world.  

Help us make it the biggest, most jingly and joyful Christmas Jumper Day ever #christmasjumperday

Download all high-res product imagery and information for your Christmas Gift Guides here


Notes to Editors

To sign up, visit – www.christmasjumperday.org where you can also find the latest information about how to take part in Christmas Jumper Day in a safe and socially distanced way.

  • ·£5 could help a child in Rwanda see the wonder in the world – providing them with a book written in their own languag.
  • £18 could help a child sparkle in the classroom – paying for a back-to-school kit in Indonesia.
  • £50 could protect a child from the shadow cast by hunger – providing a family who’ve fled violence in Yemen with enough food for a month.
  • £66 could feed children’s imaginations– buying two weeks’ worth of food for a family of five in Syria.
  • £70 could light up a child’s sense of wonder – providing an LED lamp for them to study by in Gaza, where there’s just four hours of electricity a day.
  • £130 could help a child make a miraculous recovery – providing a malnourished child in Ethiopia with medicine and therapeutic food.

Celebrity images available to download: https://www.contenthubsavethechildren.org/Package/2O4C2SC9FPVB

Gift guide images to download: https://www.contenthubsavethechildren.org/Package/2O4C2SCNDEQS

For Facebook visit – facebook.com/christmasjumperday

For Twitter visit - @savechildrenuk #christmasjumperday

Celebrity quotes: 

Emma Bunton said:

“I’m supporting Save the Children’s Christmas Jumper Day because what better way to raise money to help children around the world!

“Anyone that knows me knows that Christmas is my absolute favourite time of the year. My whole family wear matching pyjamas and we get our Christmas jumpers out. It’s a very special time for us and it brings back such magical memories.”

Andi Oliver said:

“I’m so thrilled to be supporting Save the Children’s 10th Christmas Jumper Day. Christmas is about children and family, all over the world young people are having a really hard time. This is a moment for them to forget their worries and just enjoy their childhood.

“Christmas to me is about connection. It’s about human beings, it’s about getting together with people you love, sometimes with strangers. We’ve always had an open Christmas invitation at our house, so if people are on the loose or people have nowhere to go, they can always come to our house. Christmas is a time for magical moments and of course, delicious food –let's not forget that small detail!' 

Seema Jaswal said:

“I am absolutely thrilled to be supporting ten years of Save the Children’s Christmas Jumper Day. Who doesn’t love a Christmas jumper? Mine has Christmas puddings all over it and I absolutely love it!

Remember you don’t have to go out and buy a new jumper either, help make this the most sustainable Christmas Jumper Day yet by using one from last year or getting a bit crafty and having some fun by decorating your own jumper at home.”

Alex Scott said:

“I’m so excited to be taking part in all the festive fun of Christmas Jumper Day on Friday 10th. Pop on a fabulous Christmas Jumper, donate £2 to Save the Children and you will be helping to support some of the world’s most vulnerable children in the UK and around the world.”

Georgia Toffolo said:

“Christmas really is my favourite time of the year and Save the Children’s Christmas Jumper Day is for such a fantastic cause. Children especially love Christmas, so to be able to raise money and awareness for young people all over the world at this time of year, to help them be safe, protected and able to thrive is so important - I'm honoured to be part of the campaign.”

Suzi Ruffell said:

“I am delighted to take part in Save the Children’s tenth Christmas Jumper Day because every kid deserves a childhood that’s full of fun and education and magic. The magic of Christmas for me as a child meant all of my family being together, running down the stairs in the morning to see if Father Christmas had been, listening to Christmas music, pulling crackers at the dinner table, eating loads of food in silly hats and being surrounded by love”.

Alex Brooker said:

“I’ve loved taking part in this year’s Christmas Jumper Day campaign for Save the Children – it's a brilliant excuse to wear your silliest jumper, have some fun and raise money for a great cause in the process! I absolutely love Christmas and Christmas jumpers. The big decision for me will be which light-up one to wear this year!”

Wes Nelson said:

“Christmas for me has always been a super magical time when all my family and friends get together. It always reminds me of that really warm feeling of having the fire on, eating mince pies and pigs in blankets and listening to loads of Michael Buble!

If you want to help make Christmas even more magical this year, get involved in Save the Children’s Christmas Jumper Day on the 10th December. All you have to do is put on your finest Christmas jumper and donate £2 to an amazing cause.”

Lee Ridley said:

"I love nothing more than making people laugh and seeing people smile, so it’s great to be able to help Save the Children make the world better simply by wearing my favourite festive sweater this Christmas Jumper Day. Go on, wear your Christmas Jumper on the 10th of December, donate £2 and help children all around the world."

Adam Pearson said:

“Christmas is such a wonderful time of year to have fun and not take ourselves too seriously, so I’m all for having a laugh and wearing a funny Christmas knit to bring a smile to people’s faces. Make sure you dig out your own for Christmas Jumper Day on 10th December – by donating £2 you can make a huge difference to some of the world’s most vulnerable children.”

For press enquiries please contact:

Dundas Communications - savethechildren@dundascommunications.com

Save the Children – media@savethechildren.org.uk / 020 7012 684