To mark Universal Health Coverage Day on 12 December 2018, Save the Children and GSK launched an unmissable, multi-sensory exhibition which allowed visitors to follow the course of five women across the globe, as they navigate the final stages of pregnancy, experience labour and give birth to new life. This interactive experience, curated by award winning creative collective agency, Anagram, was open until mid-January 2019.
World famous photographers Carlota Guerrero, Bieke Depoorter, Diana Markosian, Dana Popa and Sian Davey captured the raw emotion and intimacy of the five mothers’ experiences in a series of powerfully intimate imagery and video. Guests were able to experience the five mothers’ joy and pain, exhaustion, elation, and above all, overwhelming love.
The installation took guests on a journey around the world through different immersive platforms. These range from a striking video experience, to a mesmerising light installation with real time data on global infant mortality, making clear the infinite optimism that it takes to become a mother.
This incredible exhibition highlighted why all women should have access to essential healthcare and that no mother should have to give birth and no baby be born without the support of a skilled health worker.