Prime Minister Boris Johnson’s figure is dressed in a covid cautious Christmas jumper in aid of Save the Children’s Christmas Jumper Day.
December 4th 2020: Madame Tussauds London has teamed up with Save the Children to re-dress Boris Johnson’s figure in a festive jumper with an important message in honour of the charity’s annual fundraising event - Christmas Jumper Day, taking place this year on Friday 11th December.
Now in its ninth year, Save the Children’s Christmas Jumper Day has raised £25.1million since its 2012 launch. The charity is hoping that this year’s festive knits will bring some much-needed cheer, as Covid-19 continues to impact the lives of children across the globe. Madame Tussauds London has gone straight to the top and re-dressed its figure of the UK Prime Minister in a seasonal sweater bearing Boris Johnson’s reminder that Christmas 2020 ‘tis the season to be jolly careful’.
It is hoped that the upcycled vintage jumper, which also features three festive baubles to represent the three household bubbles allowed to celebrate together between the 23 to 27 December, will help encourage others to upcycle their knitwear and have a sustainable Christmas Jumper Day.
Tim Waters, General Manager at Madame Tussauds London, said: “Whilst the Prime Minister’s festive message this year is one of caution, we wanted to also use it to spread some Christmas cheer. We’re delighted to be able to support Save the Children’s Christmas Jumper Day campaign and are sure that Boris Johnson himself would approve of the decidedly 2020 festive restyle.”
Sasha Nicholl, Head of PR and Digital Media at Save the Children said: “With Covid-19 leaving more children living in poverty, going hungry and unable to learn, this year’s Christmas Jumper Day is more important than ever. If the Prime Minister can take part then the rest of the country can too! All people need to do is sign up, pay £2 and know that all money raised on Friday 11th will help the most vulnerable children both here in the UK and around the world.”
Taking part in Save the Children’s Christmas Jumper Day will help support some of the world’s most vulnerable children in the UK and around the world. £1 could pay for antibiotics to treat five children suffering from pneumonia, one of the biggest killers of children in South Sudan, £2 could pay for a bottle of hand sanitiser to help fight Covid-19 in a Save the Children medical clinic, and £6 could buy a face shield for a superhero health worker in Yemen.
To take part in Save The Children’s Christmas Jumper Day on Friday 11th December, all people have to do is make, upcycle, borrow or buy a festive sweater and donate £2 to Save the Children at www.christmasjumperday.org
Boris Johnson’s figure will make his outfit debut on Christmas Jumper Day (Friday 11th December) at Madame Tussauds London. For more information, visit www.madametussauds.com/London
NOTES TO EDITORS
Christmas Jumper Day
Help us make it the biggest, most jingly and joyful Christmas Jumper Day ever. To sign up, visit – www.christmasjumperday.org where you can also find the latest information about how to take part in Christmas Jumper Day in a safe and socially distanced way. #christmasjumperday
For Facebook visit – facebook.com/christmasjumperday / For Twitter visit - @savechildrenuk #christmasjumperday
Save the Children:
Save the Children exists to help every child reach their full potential.
In more than 100 countries including the UK, we make sure children stay safe, healthy and learning, and change the future for good.
We find new ways to reach children, no matter where they’re growing up. For a century, we’ve stood up for children’s rights and made sure their voices are heard.
For more information visit www.savethechildren.org.uk
Save the Children press enquiries: f.carr@savethechildren.org.uk / 07939058939 or media@savethechildren.org.uk / 020 7012 6841 (out of hours)
Madame Tussauds London:
Twitter: @MadameTussauds / Instagram: @madametussauds / Facebook: @madametussaudslondon
For press enquiries please contact the Press Office on madametussauds@stripecommunications.com
Welcoming a fabulous 10 million guests though our world-famous doors every year, Madame Tussauds gives you the chance to experience the ULTIMATE fame experience.
We have over 24 unique locations around the globe, from New York to Shanghai, Amsterdam to Sydney - and of course London, where the story began. Throughout our 250+ year history, Madame Tussauds has brought to life thousands of celebs, stars and heroes - in mind-blowingly accurate detail – giving visitors the opportunity to brush shoulders with their idols and LITERALLY reach for the stars!
Truly immerse yourself in our famous worlds and get a taste of life of the rich and famous, as in 2020, the opportunity to become the star continues! Through a combination of our historic artistic methods (that date back centuries, by the way!), immersive sets and pioneering modern tech - guests can experience fame and get closer to the action like never before...
At Madame Tussauds London, guests can get up close and personal with more than 150 lifelike figures of today’s biggest stars; experience what it’s like to be a member of the Royal Family; rub shoulders with your favourite stars of stage and screen in our A List party; meet your favourite Marvel Super Heroes; and come face-to-face with 18 of the biggest heroes and villains from the Star Wars universe in 12 scenes recreating some of the most iconic moments in film history.
Welcome to the Stage.
Welcome to the Spotlight.
Welcome to Madame Tussauds - it's where stars are made!
Madame Tussauds London is located next to Baker Street tube station and open seven days a week – opening times vary, check the website for details before visiting, www.madametussauds.com/london
About Merlin Entertainments Ltd
Merlin Entertainments Ltd is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 130 attractions, 20 hotels and 6-holiday villages in 25 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its 67 million guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its c.28,000 employees (peak season).
See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNew
Your browser or network settings do not allow features used by this page. Please try a different browser or network.