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Prime Minister Boris Johnson’s figure is dressed in a covid cautious Christmas jumper in aid of Save the Children’s Christmas Jumper Day.


December 4th 2020: Madame Tussauds London has teamed up with Save the Children to re-dress Boris Johnson’s figure in a festive jumper with an important message in honour of the charity’s annual fundraising event - Christmas Jumper Day, taking place this year on Friday 11th December.

Now in its ninth year, Save the Children’s Christmas Jumper Day has raised £25.1million since its 2012 launch. The charity is hoping that this year’s festive knits will bring some much-needed cheer, as Covid-19 continues to impact the lives of children across the globe. Madame Tussauds London has gone straight to the top and re-dressed its figure of the UK Prime Minister in a seasonal sweater bearing Boris Johnson’s reminder that Christmas 2020 ‘tis the season to be jolly careful’.

It is hoped that the upcycled vintage jumper, which also features three festive baubles to represent the three household bubbles allowed to celebrate together between the 23 to 27 December, will help encourage others to upcycle their knitwear and have a sustainable Christmas Jumper Day.

Tim Waters, General Manager at Madame Tussauds London, said: “Whilst the Prime Minister’s festive message this year is one of caution, we wanted to also use it to spread some Christmas cheer. We’re delighted to be able to support Save the Children’s Christmas Jumper Day campaign and are sure that Boris Johnson himself would approve of the decidedly 2020 festive restyle.”

Sasha Nicholl, Head of PR and Digital Media at Save the Children said: “With Covid-19 leaving more children living in poverty, going hungry and unable to learn, this year’s Christmas Jumper Day is more important than ever. If the Prime Minister can take part then the rest of the country can too! All people need to do is sign up, pay £2 and know that all money raised on Friday 11th will help the most vulnerable children both here in the UK and around the world.”

Taking part in Save the Children’s Christmas Jumper Day will help support some of the world’s most vulnerable children in the UK and around the world.  £1 could pay for antibiotics to treat five children suffering from pneumonia, one of the biggest killers of children in South Sudan, £2 could pay for a bottle of hand sanitiser to help fight Covid-19 in a Save the Children medical clinic, and £6 could buy a face shield for a superhero health worker in Yemen.

To take part in Save The Children’s Christmas Jumper Day on Friday 11th December, all people have to do is make, upcycle, borrow or buy a festive sweater and donate £2 to Save the Children at www.christmasjumperday.org

Boris Johnson’s figure will make his outfit debut on Christmas Jumper Day (Friday 11th December) at Madame Tussauds London. For more information, visit www.madametussauds.com/London


Christmas Jumper Day

Help us make it the biggest, most jingly and joyful Christmas Jumper Day ever. To sign up, visit – www.christmasjumperday.org where you can also find the latest information about how to take part in Christmas Jumper Day in a safe and socially distanced way.  #christmasjumperday

For Facebook visit – facebook.com/christmasjumperday / For Twitter visit - @savechildrenuk #christmasjumperday

Save the Children:

Save the Children exists to help every child reach their full potential.

In more than 100 countries including the UK, we make sure children stay safe, healthy and learning, and change the future for good.

We find new ways to reach children, no matter where they’re growing up. For a century, we’ve stood up for children’s rights and made sure their voices are heard.

For more information visit www.savethechildren.org.uk

Save the Children press enquiries: f.carr@savethechildren.org.uk / 07939058939 or media@savethechildren.org.uk / 020 7012 6841 (out of hours)

Madame Tussauds London:

Twitter: @MadameTussauds / Instagram: @madametussauds / Facebook: @madametussaudslondon


For press enquiries please contact the Press Office on madametussauds@stripecommunications.com

Welcoming a fabulous 10 million guests though our world-famous doors every year, Madame Tussauds gives you the chance to experience the ULTIMATE fame experience.

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