Cristiano Ronaldo Launches New Selfie App for Kids in Need
Tuesday, 9 August 2016
Save the Children Global Artist Ambassador Cristiano Ronaldo Introduces App for Fans to Take Selfies with the World’s Most Charitable Athlete; A Portion of Worldwide Proceeds to Benefit Save the Children
Fans can now take a selfie with football superstar Cristiano Ronaldo wherever and whenever they please, and help kids at the same time. Today, the master of selfies has launched his CR7Selfie: Fans with a Cause app, in which fans can take a selfie with Ronaldo in one of several different outfits and poses – in a tux, holding the European Golden Boot, singing karaoke, to name a few – then share it with their friends, family, followers and other CR7 fans on various social media platforms. Available globally on Apple App and Google Play stores, the app, developed by 7Windows Consulting, will cost €1,99* to download, with a portion of worldwide proceeds of every download going to Save the Children.
“I am thrilled to launch this app to engage with my fans in a new way,” said Cristiano Ronaldo. “From the very beginning, I knew that I wanted this app to support a charitable cause I believe in. I have been involved with Save the Children for several years now and knew they were the best partner for this app. As a father and Global Artist Ambassador for Save the Children, I am committed to working towards giving all children a better and brighter future. I invite everyone to be a fan with a cause, so be sure to download the app, take a selfie with me anytime, anywhere and everywhere – and at the same time help kids in need!”
In the app, fans can select from among 68 photos of Ronaldo in different outfits and poses, and scroll through 39 filters to apply to their selfies. New photos of Ronaldo will be made available at select times throughout the year through in-app purchases for 99 Euro cents each.* Save the Children also will benefit from a portion of worldwide proceeds of every in-app purchase.
Funds raised for Save the Children through CR7Selfie: Fans with a Cause app sales will go to giving children around the world a healthy start in life, the opportunity to learn and protection from harm. In 2015 alone, Save the Children helped 185 million children through its global work in 120 countries.
Cristiano Ronaldo was named a Global Artist Ambassador for Save the Children in January 2013. With over 230 million followers on social media, the world-renowned football player regularly uses his platforms to shine a much-needed spotlight on the most pressing needs of children around the globe and to engage his fans to do more to help children in need, both in their own communities and all over the world.
“We are so grateful to Cristiano Ronaldo for this new partnership and the work he has done in bringing attention to children’s issues around the world,” said Carolyn Miles, president and CEO of (BE1) Save the Children. “One in 11 children is out of school worldwide. Refugee children fare even worse; they are five times more likely to be out of school than non-refugee children. Education is critical to helping children build opportunities for success, as well as realize their dreams. Together, this partnership and the power of social media can have an incredible impact on children globally, opening the door to learning and other opportunities to put them on the path to reach their full potential.”
To help children, supporters can download the app and smile, shoot and share with Ronaldo by visiting CR7Selfie.com, and posting and tagging their photos to @Cristiano and @SaveTheChildren on Facebook, Google Plus, Instagram, Twitter and Weibo.
Note for editors
*The price of the app may vary slightly according to market. Please check your local Apple App and Google Play stores for more details.
Save the Children UK
Save the Children believes every child deserves a future. In the UK and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.
7 Windows Consulting
7Windows Consulting is an international company dedicated to the creation of innovative projects in the field of entertainment. We create ideas that melt away the barriers between the world of the stars (our idols) and the world of fans and admirers, creating unique and exciting experiences. Our challenge is to reinvent this relationship, by seeking new areas of intersection, new formats and new concepts to bring people together within worldwide projects. At 7Windows, nothing is impossible.