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Save the Children, 7th December 2018 


  • Three little pigs encourage the UK to dig into their piggy bank on December 14th to support Save the Children
  • Watch the pigs singing a Christmas song HERE
  • Images and B-roll of pigs on the farm HERE

This year, Save the Children has recruited three little philanthro-pigs to raise awareness of the biggest, silliest Christmas Jumper day ever.

Save the Children’s annual Christmas Jumper Day is taking place on Friday 14th December and ahead of the big day, three miniature pigs from Kew Little Pigs have modelled their favourite festive knitwear to help make the world better with a sweater. Accessorised with bauble tinsel and miniature Santa hats, the pigs posed up a storm to promote the festive fundraiser which is aiming to raise over £4 million for children in the UK and around the world.

Rosie May, strawberry blonde with black spots, is the largest and most relaxed of our philanthro-pigs. She spends her days lying in the sun and loves brussels sprouts. Mia our monochrome pig was the runt of her litter, she’s very friendly and not at all camera shy! Our third and final pig is Noel, the energetic diva of the group, he found it tricky to stand still and loves to snack on bananas.

In celebration of the year of the pig in 2019, Kew Little Pigs have announced that 20% of each hour-long visit will be donated to Save the Children, from Christmas Jumper Day onwards. Olivia from Kew Little Pigs says: “Kew Little Pigs are proud to be partnered with Save the Children’s Christmas Jumper Day and delighted to be supporting them by donating 20% of all hour-long visits to Save the Children throughout 2019. This is a brilliant cause and I hope the beautiful pictures of the pigs bring joy to people. It doesn’t matter who you are; a parent, a pig, an office worker, on December 14th this year there is no excuse not to put on your Christmas jumper and help Save the Children give hope to children all over the world.”

Sarah Button-Stephens, Christmas Jumper Day Campaign Manager from Save the Children comments: “We know that millions of people up and down the country will be wearing their wackiest woolly on Friday 14th December and we’re hoping that the nation feels inspired by their sartorial choices – I know I am certainly thinking of adding a tinsel necklace to my jumper this year! The money raised will make an enormous difference and bring essentials like healthcare, education, protection and food to children around the world who desperately need our support.”

The money raised through all of this wacky woolly-wearing could help give a child living in a refugee camp clothes to keep them warm through winter, help us buy nutritious food for their entire family, or set up a safe space to give children the chance to be children again. To get involved simply pop your sweater on, dig into your piggy bank and donate £2 to Save the Children (£1 if you’re at school) at christmasjumperday.org  


Notes to Editors

For more information and to sign up, visit - christmasjumperday.org

For Facebook visit – facebook.com/christmasjumperday

For Twitter visit - @savechildrenuk #christmasjumperday


For press enquiries please contact:

Dundas Communications – Olivia Francis / olivia@dundascommunications.com / 020 7233 6425  

Save the Children – media@savethechildren.org.uk / 020 7012 6841

About Save the Children

Save the Children fights every single day for children’s futures. We stand side by side with children in the toughest places to be a child. In places where others won’t go, we’re there, giving everything to make sure they survive, get protected, and have the chance to learn. Because every child should get to make their mark on the world, and build a better future for us all.

About Kew Little Pigs

Kew Little Pigs is the largest dedicated micro pig farm in the UK. They are leading industry experts who have been breeding micro pigs for over 8 years. The small farm run by Olivia offers the opportunity to visit the pigs in their natural environment. Olivia set up the farm seven years ago following her daughter’s request for a pet pig.

All pig handlers at Kew Little Pigs are professionally trained and the pigs are all accustomed to photoshoots and regular handing. In between shots the pigs were taken to a pig pen with straw, food and water to decompress and relax together.

The jumpers and accessories worn by the pigs did not restrict their movement and were professionally fitted to ensure that they were the correct size for each pig. Everyone who handled the pigs at the shoot and filming had a detailed briefing on wearing sensible clothing and footwear for safety of the pigs.

About Christmas Jumper Day

This year, Save the Children’s annual Christmas Jumper Day is taking place on Friday 14th December. Flashing, festive knits will be sweeping the nation once again as schools, homes and offices across the country will be ditching their day-to-day dress and donning their daftest, most wonderful woollies for the annual fundraiser.

From knits festooned in jingling bells to jumpers covered in lights, shiny neon tinsel and technicoloured baubles, Save the Children is expecting over 5 million people across the UK to take part in the biggest, silliest Christmas Jumper Day ever. Whether it’s with Christmassy colleagues, sparkly school friends or just you and your merry mates, by sticking on a fabulously festive knit, signing up and donating £2 to Save the Children (£1 if you’re at school) at christmasjumperday.org, you will be helping give children hope for a better future.