In celebration of the summer’s hugely anticipated big screen “Barbie” movie, we’re partnering with Warner Bros. Discovery and Mattel to inspire and empower girls from around the world.
Empowered, educated girls have healthier, better educated children and higher wages. This helps to break the cycle of poverty. A McKinsey Global Institute report found that if women’s level of participation in the job market was the same as men’s, it would add $28trillion to annual global GDP in 2025. But so many girls give up on their dreams at a young age.
Our work to empower girls
We're working hard to address the equality gap and help girls fulfil their potential. In Sierra Leone, pregnancy complications are the number one killer of girls aged 15-19. These complications account for a quarter of all deaths of girls of this age.
We partnered with leaders in the Kailahun district in Sierra Leone and successfully passed a common bylaw outlawing child marriage across the entire Kailahun district – something never done before.
At least 200 million girls and women today have been subjected to female genital mutilation, mainly in 31 countries. We run education programmes so girls can understand their rights and advocate for themselves and their communities. They also learn skills like poultry-keeping, tailoring and soap-making.
Money raised through this partnership will help us to provide the support that so many girls need to make their dreams a reality.
You can be whatever you want to be
“Warner Bros. Discovery is a long-standing supporter of Save the Children, so we are tickled pink to tap into the movie “Barbie” to inspire and nurture the limitless potential in young girls around the world,” said Louise Soper, Senior Vice President, Global Brand Partnerships for Warner Bros. Pictures.
“From astronaut, journalist, entrepreneur, and now movie star, Barbie’s over 250 inspirational careers remind us that you can be whatever you want to be, and give back to your community too.”
Believe in your own potential
Gemma Sherrington, our Executive Director of Fundraising and Marketing, said: “Save the Children was established by a woman who believed she could accomplish things others didn’t believe were possible. That legacy still guides us today as we work to see girls everywhere embrace their potential. This is why we are excited to partner with Warner Bros. Discovery, Mattel, and the movie “Barbie” to provide girls around the world with access to education and resources, encouraging them to believe in their own potential and achieve their dreams.”
Level the playing field for girls
“As the original girl empowerment brand, we couldn’t be more proud to join Warner Bros. Discovery during this exciting moment in Barbie’s history to support Save the Children,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.
“Barbie launched the Dream Gap Project with a global effort to level the playing field for girls, which cannot be done alone. Together, Mattel and Warner Bros. Discovery are partnering with Save the Children to help girls reach their full potential.”
Join us to help close the Dream Gap and empower girls around the world to transform their lives.
