We join forces with STV to raise money for Scotland’s kids

Save the Children has joined forces with the STV Appeal 2011 to raise much needed funds to support our work in tackling child poverty in Scotland.

The appeal by Scotland’s ITV channel is a brilliant initiative to raise awareness about the situation facing some of the poorest children in Scotland.

Over the past few months, STV has been supporting fundraising activities across Scotland. This will culminate in a series of programmes to be broadcast on STV from 11 – 16 September.

 Shocking statistic

Children from Save the Children’s In My Back Yard project at Quarry Brae primary school will be featured during the week.

The ten year olds were part of a project to improve their playground. They showed STV around their area in Glasgow to highlight the lack of safe places to play for children growing up in Parkhead.

TV presenter, Lorraine Kelly, is also backing the appeal and commented, “One in four children in Scotland live in poverty and this is a truly shocking statistic. 

“I’m confident, however, that the work of the new charitable initiative will go some way to helping alleviate this dreadful plight and create long-term change for Scotland’s disadvantaged children.”

Downing Street

Money raised for Save the Children through the STV appeal will fund a number of In My Back Yard change projects, enabling more children and young people to make a real difference for children in some of the most deprived communities. 

This week, four of our young ambassadors from North Ayrshire have been invited to meet the Scottish secretary, Michael Moore at No. 10 Downing Street.

They will meet Mr Moore for tea and tell him all about their campaigns to improve the life chances of children growing up in poverty.

The STV Appeal 2011 is a joint initiative between STV and the Hunter Foundation. The Appeal has been working with six charities based in Scotland who are all working together to highlight the changes that need to happen to end child poverty in Scotland.

To find out more and to get involved please click here