Sierra Leone: What will you do?
When Sierra Leone launched the EVERY ONE campaign to save more children’s lives, it didn’t want to fall back on the tired, standard formula of simply pointing out a problem and looking to the government for solutions.
What they really wanted, was CHANGE.
They wanted to stay true to their campaign’s slogan: “Mama en pikin welbodi na ol man biznes“, meaning “Women and children’s health is everyone’s business”.
So they turned the question on its head and asked their supporters:
What do you plan to do to improve women and children’s health in Sierra Leone?
The result was this video — and hundreds of other pledges made on the day, as people took the streets to show the government they were serious.
The message was simple but effective:
Women and children are dying.
This is unacceptable.
Working together, we can stop this.
Here’s what we plan to do, now you tell us what YOU plan to do.
The Ministry of Health is currently responding to the recommendations of Sierra Leone’s EVERY ONE campaign but more importantly, the people of Sierra Leone are taking this issue to their villages, streets and homes.
No mother or child should die from preventable causes.