Reworked: great music for a great cause

We’re really excited today by the launch of Reworked, an album from John Lewis which features music from their high profile advertising campaigns.

That’s because for every album sold we’ll get a £2 donation to support our work with some of the poorest children in the UK.

Reworked, which costs £7.99 includes Ellie Golding’s rendition of Elton John’s Your Song and Taken by the Tree’s version of Gun & Roses’ Sweet Child of Mine among many other classic hits covered by some of today’s most exciting musicians.

The album is available to buy now from:

• www.johnlewis.com/album
• iTunes
• John Lewis and Waitrose stores nationwide.

The donations we receive from Reworked’s sales will go towards expanding our work across the UK to give hundreds of thousands of children a better chance in life.

Right here in Britain today, children are going without warm, clean, clothes or enough food on the table. Some have to sleep on a concrete floor because they don’t have a bed.

Reworked includes the hit song from the current John Lewis Christmas advert – a cover of The Smiths’ Please, Please, Please Let me Get What I Want sung by Slow Moving Millie.

Slow Moving Millie said: “John Lewis is such a British institution and not only do I feel honoured to be included on the Reworked album, I’m delighted to be helping a brilliant cause like Save the Children.”

The emotive reworking of the Billy Joel classic Always A Woman by Fyfe Dangerfield of the Guillemots also appears in the album.

Tracks from a more recent ad which featured scenes set in different decades accompanied by iconic songs, are also reworked for the album with The Feeling covering the Elton John classic Rocket Man, Amy Macdonald revisiting the Dusty Springfield classic I Only Want to Be With You and Dionne Bromfield re-recording Sade’s Smooth Operator.

Born to Sing

Reworked is one of the projects that is supporting our Born to Sing campaign. Born to Sing launched earlier this year at the X Factor tour, where we were able to reach almost half a million music fans with the message about Save the Children’s vital work.

Next year and beyond, we will use Born to Sing to create a variety of projects including everything from live music events, fundraising singles and albums, online and social media campaigns to jazz and choral concerts, karaoke nights and schools projects.

We are thrilled by the support that all the great artists on Reworked are already showing us and look forward to having the support of many more great names from the UK music industry joining with us to use their voices to help give a child a chance for a better future.

Great cause

John Lewis marketing director Craig Inglis said: “Over the last four years, we have become known for our innovative use of music within our TV advertising. This exciting new album reflects that success whilst also generating funds for a fantastic cause.”

Our corporate partnerships director Douglas Rouse said: “We are delighted that John Lewis and Universal are donating £2 from the proceeds of the Reworked album to Save the Children.

This is great music for a great cause. Everyone who buys this fantastic album is directly helping some of the poorest children in the UK to fulfil their potential.”