Our partnerships: in the running for awards-night success
Our work with three key corporate partners has been recognised by the judging panel of the Business Charity Awards.
Our partnerships with Reckitt Benckiser, FirstGroup and Fine Foods International have all been shortlisted to win prizes at a presentation at London’s Grosvenor House Hotel, on 9 May.
Helping across the world
Reckitt Benckiser and Save the Children have been shortlisted in the ‘Overseas Project’ category and judges will be looking for the initiative that ‘has made the biggest difference to charity beneficiaries through its involvement in a project run by a UK-based charity outside the UK’.
We’re hoping they’ll see what an amazing contribution Reckitt Benckiser has made over the last eight years through its ongoing support of our children’s and maternal health programmes in Angola and Tanzania, our child domestic workers programme in India and our life-saving emergency work around the world.
Helping at home
Our partnership with FirstGroup has been nominated in the UK Project category and this will be awarded to whoever ‘has made the biggest difference to charity beneficiaries through its involvement in a project run by a UK-based charity in the UK’.
We’re hoping the judges will recognise the fantastic contribution FirstGroup has made to our UK Programme work since 2007, particularly last year when the company supported two key pilot schemes to alleviate UK child poverty.
The transport operator funded our Families and Schools Together projects in Glasgow and Manchester in 2010, both of which proved a real success with the communities involved and paved the way for some of our current UK work.
Helping build a fairer future
Finally, our ‘on-pack’ partnership with Fine Foods International (FFI) — the makers of FAIR INSTANT FairTrade coffee — has been put forward in the cause-related marketing category.
This will be awarded to ‘a marketing partnership between a business and a charity that uses the company’s products to promote the charity’s cause or brand, or helps raise funds for the charity’.
We think the fact that funds raised through sales of the coffee recently topped £500,000 is well worth the award. The money is supporting our education work in coffee-growing regions of Colombia.