FAIR INSTANT: Coffee with a conscience raises 500k
Great news this week – our on-pack partnership with FFI Ltd, the makers of FAIR INSTANT Fairtrade coffee, has raised an incredible £500,000 for Save the Children since launching in 2007.
Funds raised through sales of the coffee have supported our education work in coffee growing regions of Colombia, allowing us to provide teacher training, school kits and nutritious school meals to thousands of children – many of whom have been displaced by armed conflict and are living in extreme poverty.
“We are delighted to announce that we have raised over £500,000 for Save the Children,” Austin Sugarman, Managing Director of FFI Ltd, said. “We are so proud of FAIR INSTANT, not just because it is a high quality coffee, but because people can enjoy it knowing that children in coffee growing regions of Colombia are getting a better education because of their purchase.”
Douglas Rouse, Corporate Partnerships Director at Save the Children, said: “Save the Children is hugely grateful to FFI Ltd for raising a fantastic £500,000 through sales of FAIR INSTANT since 2007. This is a great example of how companies can raise money for Save the Children, and how consumers can support a good cause simply by buying coffee. This money has improved the lives of thousands of vulnerable children in coffee growing regions of Colombia – we look forward to continuing to work with FFI Ltd and FAIR INSTANT to support even more children in the future.”
FAIR INSTANT Fairtrade Granules and Fairtrade Gold are available in Sainsbury’s, Morrisons, Waitrose, Co-op, Booths and Booker and online at www.fair-instant.co.uk
A total of 10p per 100g jar, 20p per 200g jar and 25p per 500g drum goes to Save the Children.
Find out more about our corporate partnerships