Did you know 80% of the world’s vanilla comes from the Sava region in Madagascar? But it’s one of the hardest places to be a child; 3 out of 4 people live below the poverty line, over 40% of children (under the age of five) suffers from stunting, and the country has the world’s fifth highest number of out-of-school children in the world.
Since 2016, we’ve been working in partnership with Wall’s and vanilla supplier Symrise, to improve the livelihoods of vanilla farming communities in the Sava region. The partnership aims to break the cycle of poverty that gets transferred from one generation to the next and ensure a strong and sustainable supply of vanilla for the future.
This summer we’re so excited to be a part of Vanilla for Change. The campaign helps bring to life the amazing impact we’re having in Madagascar, to consumers here in the UK!