Building brighter futures for the next generation of vanilla farmers in Madagascar.
Did you know 80% of the world’s vanilla comes from the Sava region in Madagascar? But it’s one of the hardest places to be a child;
- 3 out of 4 people live below the poverty line
- Over 40% of children (under the age of five) suffer from stunting
- The country has the world’s fifth highest number of out-of-school children in the world.
Since 2016, we’ve been working in partnership with Wall’s and vanilla supplier Symrise, to improve the livelihoods of vanilla farming communities in the Sava region. The partnership aims to break the cycle of poverty that gets transferred from one generation to the next and ensure a strong and sustainable supply of vanilla for the future.
We’re so excited to be a part of Vanilla for Change. The campaign helps bring to life the amazing impact we’re having in Madagascar, to consumers here in the UK!
What we have achieved in Madagascar
In partnership with Wall’s and Symrise, we have already supported more than 40,000 people across 76 villages in Madagascar.
Our partnership aims to tackle some of the biggest issues affecting vanilla farmers and their families. The programme provides direct support to farmers (as well as the wider community) to improve their livelihoods, making sure they get a fair price for their crop, have access to health insurance and financial training. All of this helps to provide better opportunities for the next generation.
Some of our joint achievements include:
- Over 9,000 households and 38,000 community members in total are now covered by lifesaving health insurance
- Over 114 Village Savings and Loans associations are active across the region, providing communities with access to fair credit and savings
- Over 40,000 people received ‘Essential Package’ training, which encourages improved family health, nutrition and parenting behaviours
- 2,400 young people now have access to education services, such as numeracy and literacy ‘catch up’ classes, Youth Committees (including very popular football clubs!), rural training colleges and career guidance
- We’ve carried out a study on the impact of the vanilla industry on the lives of children and used these finding to help develop a Child Safeguarding Code of Conduct and guide for all businesses to ensure better protection of children living in vanilla farming communities.
Germina's story
Germina, now 17, started playing football when she was 13. For her it’s more than just physical activity and the thrill of winning. ‘When I play football, I’m always smiling. My favourite thing about football is the training and friendship. Our relationship in the team is peaceful and respectful.’ Germina speaks with a gleam in her eyes. Quietly confident, she beams with positivity and a sense of purpose.
Germina’s family have farmed vanilla for generations. But being a vanilla farmer isn’t easy—a whole crop can be wiped out in a day by extreme weather, heavily impacted by poor flowering or even stolen.
When Germina isn’t playing football with the youth committee supported by Vanilla for Change, she visits the Maison Familiale Rurale. Young people attend this rural technical training centre to learn a trade, also part of our programme. Germina studies vanilla farming and sewing.
Growing up in Madagascar can be difficult; only one out of three children complete primary education, and there are few opportunities for teenagers to learn how to earn a living. This is why the vocational training centre and youth committee activities, made possible by Wall’s, Save the Children and Symrise’s partnership, are so important.
To read more about Germina and find out how you can get involved in Vanilla for Change, click here
