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Pippi of Today

Pippi of Today is a new initiative from The Astrid Lindgren Company in partnership with Save the Children supporting girls.

When Pippi Longstocking, the fictional character created by Swedish author Astrid Lindgren, was introduced 75 years ago, the Second World War was ending, and millions of girls were on the move.

Today, Pippi is one of the most recognisable characters in the world – and embodies strength, resilience and positivity. 

And today, as was the case 75 years ago, many girls are forced to leave their homes – and move not only to new cities but also to new countries. These girls gather all of their strength, courage and hope to tackle challenges and find their way to brighter futures.

Join us in supporting the Pippis of today!

Who is Pippi?

An illustration of Pippi Longstocking holding a horse above her head.

With her mismatched stockings, red hair, freckles, super-human strength and resilience, Pippi is a cultural icon.

Regularly recognised as one of the world's favorite children's characters, she's self-sufficient, quick-witted, generous and never lets anything – or anyone – shake her self-belief.

Her fans range from astronauts to celebrities, while her rebellious nature also inspired the character of Lisbeth Salander in Stieg Larsson's Millennium trilogy.

No stranger to counterculture, Pippi can be seen around the world in tattoos, celebrity photographs, graffiti and on catwalks as a symbol of female strength, kindness, fairness and acceptance.

The World's Strongest Girls

A child wearing a black jacket folding their arms and grinning at the camera.


Today, we know very little about the stories of girls on the move. 2020 is the year when their stories get to be heard.

With the support partners all over the world, the funds raised will support Save the Children’s mission to give children a healthy start in life, the opportunity to learn and protection from harm.

In every girl there is a Pippi, and just like her, every girl deserves the chance to take control of her own story.

Find out more