Images available to download: https://www.contenthubsavethechildren.org/Package/2O4C2SDHAZYV 

KLASS JOKES THAT DESIGN PROCESS WAS LIKE ‘BEING IN A MAJOR FASHION HOUSE

Myleene Klass and her two daughters, Ava (15) and Hero (11), have launched a limited-edition series of sustainable festive jumpers designed to celebrate Save the Children’s Christmas Jumper Day on December 8th. 

The model and musician joked that the design process – which took place around her kitchen table with Ava, Hero and son Apollo – was “just like any of the major fashion houses.”

Marking ten years since Myleene first became an ambassador for Save the Children, this is the first time her two daughters have been directly involved in the charity’s work alongside their mum. 

The two striking jumper designs - one featuring a Christmas pudding playing the guitar along with the slogan ‘Party Pud’ and the other a dancing sprout with the slogan ‘Twist and Sprout’ - are a nod to the family’s musical talents. 

Speaking of the work that went into designing the jumpers, Myleene said: “We all just drew what we thought epitomised Christmas and the baby got involved too and did his scribbles. It was just a huge Christmas fest around the kitchen table.”

Daughter Hero added: “We wanted to go down a musical route because we love music and playing together as a family. Our baby brother wanted to join in too and he wasn’t the quickest at drawing, but it was really nice to do as a family and just bounce all our ideas off each other. We came up with all these amazing ideas including this Sprout wearing a party hat, and I don’t even like sprouts. I don’t think any child does!” 

To celebrate Save the Children’s drive to put sustainability front and centre of its annual fundraiser, the designs have been printed in the UK on a limited run of 250 second-hand vintage sweatshirts, something which Myleene and her daughters speak passionately about. 

“I think everyone has a really clear idea now on the direction we need to go when it comes to fashion. It’s about keeping it sustainable and being responsible as to what we’re putting out there. It’s brilliant that we’ve got all these jumpers now that are vintage,” says Myleene.

“I think the younger generation especially are really focusing on climate change and we’re learning about the ways we can make a difference. You can still get involved in Christmas Jumper Day and have so much fun, but you can help the planet at the same time,” added Ava.

Since launching a decade ago, Save the Children’s Christmas Jumper Day has raised more than £30 million to help transform the lives of children in the UK and around the world. Now, the campaign is set to reach twice as many children as before, thanks to the UK Government’s Aid Match funding which will double every donation up to £2 million. 

Having spent the last ten years visiting the charity’s work in the UK and overseas, Myleene took Ava and Hero to an Early Learning Community supported by Save the Children for children with special educational needs, so her daughters could see the kind of projects that money from the sale of their jumpers could support.  

The three Klass ladies spent the day with children and their parents at a messy play session  in West London, which saw Myleene caught in the middle of a flour fight, Ava teaching piano and Hero making plasticine animals. The sessions provide children with a safe space to play while their parents get advice and support. 

Speaking of her daughters getting involved in the charity’s work for the first time, Myleene said: “Having Ava and Hero with me felt quite emotional because my children have been watching me work with Save the Children for the past ten years. There’s something very powerful about children helping other children because they speak the same language, so to now have my children at an age where they can join in is brilliant.”

“It was also lovely to speak to some of the mums who visit the project because there is that commonality between mums – you have different children and experiences but similar feelings. Ultimately, we all just worry about our children and want the best for them," she continued.

Speaking of their first visit to see Save the Children’s work, Ava said: “It was such an honour to see some of what Save the Children does because Hero and I grew up helping our mum pack to visit the charity’s programmes overseas and we’d beg to go along. Mum would come home with so many incredible stories and so it feels really special to now be able to join in too.”

The jumpers designed by Myleene, Ava and Hero are available to purchase from https://tinyurl.com/4razjy7y. Retailing at £16, the jumpers are available in a variety of colours and sizes, with 100% of proceeds going to Save the Children. 

To take part in Christmas Jumper Day, get together with friends, family, colleagues or classmates, throw on your favourite second-hand sweater on Thursday 8th December, and donate £2 (or £1 for kids) to Save the Children. 

For every £1 donated, the UK Government will double it up to the amount of £2 million to help mothers and babies thrive in some of the most rural communities in Kenya.  All other funds raised will help some of the most disadvantaged children in East Africa, across the world, and in the UK, get access to food, healthcare and education. 

To find out more and sign-up, visit https://tinyurl.com/ymd7t8vt

Notes to Editors

To sign up to Christmas Jumper Day, visit – www.christmasjumperday.org where you can also find the latest information about how to take part. Donate as much as you can, even a little will go a long way as this year the UK government will double all donations, up to £2 million.