In the first year of our partnership, Peppa Pig and her family were the Official Ambassadors of Save the Children’s Den Day, supporting the promotion and marketing of this mass participation event and helping to raise £300,000 for children and their families globally that do not have anywhere safe to sleep and play.
In 2017, we created our own dual-branded mass participation event for nurseries and families called Peppa Pig’s Muddy Puddle Walk for Save the Children.
Up and down the country children pulled on their wellies in May and were sponsored to complete their Muddy Puddle Walk in parks, playgrounds and playing fields alongside raffles, mud pie bake sales and fundraising games.
7,100 nurseries and families took part and the campaign raised £230,000 for our vital work. We raised significant awareness through more than 300 pieces of media coverage and 98% of participants told us they would do it again.
Peppa Pig’s Muddy Puddle Walk for Save the Children will be back in 2018 so watch this space for sign up dates and local events near you!
Last updated September 2017.
