Our 2025-27 strategy

Our strategy ‘Lasting Change Starts Here’ sets out three distinct goals we aim to achieve by 2027:

As a proud member of a global movement working in more than 100 countries, our refreshed focus will ensure we contribute to our shared global goals to ensure every child can:

·        Get a healthy start in life.

·         Learn and go to school safely. 

·         Have a childhood free of violence.

·         Grow up in resilient families.

Here in the UK, we’ll focus on reducing child poverty and supporting families.

Our aim will always be to achieve direct outcomes for children.

To make our vision for children a reality, we will build the power children hold to influence decision that affect their lives, tackle the biggest problems children face, and advance the rights of children and future generations most at risk of crisis, discrimination and inequality.

We will do this by working generously with partners, shifting power to communities, and championing local leadership.

We know the complex problems facing children – from climate change to conflict - demand urgent solutions. As Eglantyne Jebb once said, “It’s only impossible if we refuse to try.”

Let’s Begin.