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Annual Report 2012: Changing the World for Children

Changing the World for Children: Our trustees' report and financial statements 2012

Our impact and income in 2012

In 2012 we reached more children than at any other time in our history. 10 million children.

It was made possible by the commitment and generosity of our supporters, who grew in number by more than 100,000.

Other highlights include:

  • Through our No Child Born to Die campaign we successfully called for a hunger summit on the last day of London 2012 Olympics. It resulted in a pledge from world leaders to stop 25 million children growing up stunted by 2016.
  • We brought the appalling suffering of Syria’s children to the world’s attention. Our report Untold Atrocities was cited by David Cameron at the UN.
  • Our largest-ever fundraising campaign on child poverty in the UK exposed the impact of the recession on poor children and families – and sparked a national debate.

Our income in 2012 reached £284 million – £10 million over our challenging target.

Chief Executive pay

In 2012 Save the Children’s chief executive, Justin Forsyth, earned £163,000. To run an organisation that reaches 10 million children in more than 50 countries, with thousands of staff, in some of the toughest places in the world, takes real leadership, experience, knowledge and skill.

In the past 5 years, we have almost doubled our income from £161 million to £284 million, enabling us to reach more of the neediest children on earth than at any point in our 90 year history. We are very ambitious. We want to save more children's lives.

We can't – and shouldn’t compete with salaries in the private sector, but we need to pay enough to ensure we get the best people to help our work to stop children dying needless deaths.