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Christmas Appeal

Protect the magic

  

YOU'RE PROTECTING THE MAGIC

You're protecting the magic

WHAT YOUR DONATION COULD DO

 

Together, we can fight hunger with new tools, like:
 
  • Chickens to provide families in Bangladesh with eggs – an excellent source of nutrition and income.
  • High energy peanut paste to provide babies with essential vitamins and minerals, protecting them from malnutrition.
  • Drought-resistant seeds to help vulnerable communities cope with climate change, and keeping thousands of children fed.
  • Cash transfers, so parents can buy the essentials they know their kids need.

Best of all, with full tummies, kids can see the fun and magic in everything – and anything! Donate today to help children see the wonder in the world.

 We’ve been fighting hunger for over a century.  But Covid and the climate crisis have made it tougher than we ever could have expected for families to get enough to eat.

PROTECT THE MAGIC FOR MORE CHILDREN THIS CHRISTMAS

 

A gift of £40 this Christmas can protect the magic for more children by helping to make sure they’re well-fed and happy.

ALIX*'S STORY

Alix*, 5, from Venezuela, plays near her family's apartment in Lima, Peru

Alix's Story

Alix’s life in Venezuela fell apart as the economy collapsed. But now we’ve helped her family buy good food again, Alix is healthy and free to imagine castles and crowns, and kings and queens!

Good nutrition is crucial – maybe more crucial than anything else – for the healthy development of a child’s body, brain, movement, language, and learning.

Best of all, with full tummies, kids like Alix can see the fun and magic in everything – and anything!

KEEP THE MAGIC ALIVE

 

Help treat children with malnutrition, so they can see the wonder in the world again.

Making magic through the years

MAKING MAGIC THROUGH THE YEARS

 

Did you know that chickens really can make reindeer fly?  That peanuts can make toddlers giggle? That some seeds can grow pure possibility, whatever the weather? I know these sound like cracker jokes, but they’re all true!

As a children’s charity, we’ve been fighting hunger for over a century. But the world has changed, and the challenges for children have too. 

Your support means we can keep coming up with new, better ways to fight hunger, and change the story for good. And with full tummies, kids can see the fun and magic in everything – and anything!

1921: World War 1 Aftermath - We delivered over 600 tons of food, set up 1,400 kitchens and fed more than 650,000 people. Our first major appeal helped children caught in the Russian famine - the biggest hunger crisis in history. 1944: Free School Meals - Poor nutrition was a huge problem in 1940s Britain. Years of war had left millions struggling to make ends meet. We researched the effects of unemployment on children’s nutrition, then pushed the government to introduce free school meals and milk for all children. 1984: Emergency Response - When famine hit Ethiopia, we distributed life-saving supplies, feeding 7,000 malnourished children every day. 2021: Cash Transfers mean parents can buy the essentials they know their kids need. Drought-resistant seeds are helping vulnerable communities cope with climate change, keeping thousands of children healthy and happy. Chickens provide families in Bangladesh with eggs – an excellent source of nutrition and income. High Energy Peanut Paste provides babies with essential vitamins and minerals, protecting them from malnutrition. This is where the giggling toddlers and peanuts come in!

HUNGER IS THREATENING THE MAGIC CHILDREN NATURALLY SEE


Covid and the climate crisis have made it tougher than we ever could have expected for families to get enough to eat.

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