Prudential
Helping us respond to emergencies
As our first Emergency Response Partner, Prudential plc has stood with Save the Children for more than 10 years, supporting us to immediately respond when disasters strike and stay by children’s sides to help them recover, rebuild, and take on the future.
When disasters strike, children suffer most – and we must act fast to save lives.
Our partnership with Prudential plc means we are be able to provide support to children affected by emergencies wherever in the world the need is greatest.
For more than 10 years Prudential has stood by children who have been battered by earthquakes, typhoons, tsunamis, drought, conflict, disease, and countless more brutal emergencies.
Prudential has helped Save the Children reach families affected by the Indonesia tsunami, the Nepal earthquakes, Typhoon Haiyan and the Ebola outbreak in West Africa.
This critical funding enables Save the Children to send life-saving aid immediately, but also help children recover and build resilience to be better prepared for when the next emergency hits. It also means our specialist teams can be on the ground within hours helping children get food, medicine, and shelter.
Since 2009, Prudential has contributed over £2 million to help save children’s lives. With thanks to their continued commitment and dedication, through the partnership we have:
- Reached over 14.6 million children and families with lifesaving support
- Responded to more than 850 emergencies
- Protected children in emergencies across 60 countries
Together, we stay by children’s sides and help them recover, rebuild, and take on the future.
Child Friendly Spaces, one of Save the Children’s emergency interventions, allow children to have increased access to play, art, and other learning exercises – aiming to facilitate the normalcy of children’s lives while promoting psychosocial well-being.
When a disaster hits and children are fighting for their lives, we need to be able to act fast. The Emergency Fund is a pool of flexible funding that means we can be by children’s sides within hours of a disaster striking, providing immediate life-saving support. The fund also allows us to stay with families in the weeks and months that follow a crisis, supporting them to recover. And, crucially, it helps us work with communities to build resilience for when the next emergency hits.
It also means that when an emergency occurs which doesn’t attract the world’s attention, we still have the ability to save lives – and that we can act on humanitarian need alone, regardless of political agendas.
In 2020, the COVID-19 pandemic threatened children’s education, their access to crucial health and nutrition services and their right to protection. Last year, Children were also fighting for survival against other crises that didn’t make the headlines. And it was more important than ever that we could draw on the Emergency Fund to help them.
During 2020, the Emergency Fund responded to 68 different emergencies across 50 countries. Help through the unique Fund supported children living through disasters – from the first outbreak of COVID-19 in Wuhan to typhon Goni in the Philippines – to stay safe, healthy and to keep learning.
Since 2013, we have also been in partnership with Prudence Foundation, the charitable foundation of Prudential Corporation Asia – a business unit of Prudential plc. Find out more
Kia, 9 years old, from Indonesia joins other children taking part in Save the Children’s Child Friendly Space activities set up in her village in the aftermath of a tsunami striking.
Last updated June 2021
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