A Generation On: Baby milk marketing still putting children’s lives at risk

This media briefing explains why we want manufacturers to put babies' health before profit and comply with the International Code.

April 2007

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A generation on from the start of one of the biggest public boycotts in corporate history, almost 1.4 million children are still dying every year because they are not getting enough of their mother's milk.

Globally, improving breastfeeding rates could save the lives of almost 3,800 children a day.

In Bangladesh alone it could cut infant mortality by one third saving the lives of 314 children everyday from killer diseases such as diarrhoea and pneumonia.

We have found that despite a UN approved code to regulate the marketing of baby milk and food, manufacturers continue to make a mockery of the rules and are still promoting their products unethically without sanction - a major part of the problem.

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