Primrose Hill Living & Giving Shop

Mary's Living & Giving Shop for Save the Children
109 Regents Park Road, Primrose Hill
Phone: 0207 586 9966

Opening hours: Mon–Sat 10am–6pm, Sun 12–4pm

Our second store, Primrose Hill opened its doors in December, 2011, to a toasty welcome from the local community.

The store was originally designed by Mary's own creative team and includes a magical wardrobe that you can step into. It also features a till point built by the prestigious 'King of Upcycling', Rupert Blanchard, made from panels of wood which once belonged to British art legends, Gilbert and George.

The shop has seen it all. From book readings by Vogue editor, Alexandra Shulman, and a selection of outfits from Harper Beckham's wardrobe (kindly curated and donated by Victoria Beckham herself) to Vintage Party extravaganzas and Thanksgiving dinners. Kate Moss and Jude Law have both donated and shopped here!

What it does best, though, is serve the local community on a daily basis. It's not just a great place to donate or buy, it's a good place to simply hang out - and with so many celebrities living nearby, you never know who you might bump into.

Mary’s Living & Giving Shop for Save the Children is appealing for donations and local volunteers to work in the shop.

To donate stock or enquire about volunteering, please call 020 7012 6400 or visit our Volunteer in a Shop page. Alternatively, email shop manager Georgina Evans at


Follow us:


Follow us on Twitter: @MarysLGShop_NW1

Like us on Facebook: