Primrose Hill Living & Giving Shop

Mary's Living & Giving Shop for Save the Children
109 Regents Park Road
Primrose Hill
Phone: 0207 586 9966

Opening hours: Mon–Sat 10am–6pm, Sun 12–4pm

Our second store, Primrose Hill opened its doors in December 2011 to a toasty welcome from the local community and the sounds of a children's choir.

The store was originally designed by Mary's own creative team and includes a magical wardrobe that you can step into. It also features a till point built by the prestigious 'King of Upcycling', Rupert Blanchard, made from panels of wood that once graced the walls of British art legends, Gilbert and George.

The shop has seen it all. From book readings by Vogue editor, Alexandra Shulman and a selection of outfits from Harper Beckham's wardrobe, kindly curated and donated by Victoria Beckham herself, to Vintage Party extravaganzas and Thanksgiving dinners. Kate Moss and Jude Law have both donated and shopped here!

What it does best though, is to serve the local community on a daily basis. It's not just a great place to donate or buy, it's a good place to simply hang out.... and with so many celebrities living nearby, you never know who you might bump into.

Mary’s Living & Giving Shop for Save the Children is appealing for donations and local volunteers to work in the shop.

To donate stock or enquire about volunteering, please call 020 7012 6400 or visit our Volunteer in a Shop page. Alternatively, email shop manager Katherine Moss at


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