Biggest-ever campaign wins global backing
Key figures in the fight to save children's lives have already backed Save the Children's new, biggest-ever campaign.
Thursday 21 February 2008
UK Prime Minister Gordon Brown recognised the importance of the campaign and Save the Children is joining forces with 'The Elders' - a group of world-renowned figures brought together last year by Nelson Mandela and Graça Machel global crises.
Families around the world are also showing the world they care about the world's poorest children. More than 10,000 people have logged onto 'This is Kroo Bay' - our new website where users can link directly with families living in a slum in Sierra Leone.
See photos of high profile supporters backing our simple solutions - the simple things like mosquito nets that can keep a child alive.
Archbishop Desmond Tutu
"There is nothing more precious than the life of a child. This is where we find hope for the future. I encourage people around the world to make their voices heard and back this campaign."
Graça Machel, international advocate for women's and children's rights
"Keeping children alive is a global responsibility and priority. This campaign is driving action around the world to make sure that the promises made to children across the world are kept."
Mary Robinson, former UN High Commissioner for Human Rights
"It is crucial the world gets on track - there's no clearer indicator of progress than keeping children alive."
Making the news
Travis frontman Fran Healy has also been promoting our new Kroo Bay website, which he describes as "ground-breaking".
And Marie Claire has also thrown weight behind our campaign, quoting Watford midfielder Al Bangura who is originally from Sierra Leone and knows well the conditions that face children growing up there.
Want to add your voice?
- Ask Gordon Brown to prioritise saving children's lives. Get the UK government to do more to stop needless child deaths.
- Buy a life-saving solution today - from as little as £1.50, you can help to save a child's life.
- Log on to Kroo Bay slum in Sierra Leone. Meet the families who call it home, and see the highs and lows of daily life - from music and football, to essential healthcare for mothers and babies.
