Stop baby milk promotion in the UK
Take action
- Write to your local MP to ask them to tighten the law to stop baby milk companies from putting profit before babies' health.
- Watch our animation about Little Jack and then play our game to help him fight back against baby milk marketing!
Why?
The National Childbirth Trust, Save the Children and UNICEF are asking the government to stop formula milk promotion in the UK. Parents need reliable information based on evidence, not commercial pressure from baby milk companies.
Artificial baby milk makes children more prone to infection, asthma, meningitis, obesity and diabetes. An increase of just 10% in breastfeeding rates in England would save the NHS more than £5 million each year on the treatment of major infant diseases. The problem is that leading UK baby milk manufacturers spent £7.6 million on marketing campaigns in the UK in 2006/07. That's more than ten times the ever-declining amount the UK government spent on promoting breastfeeding in the same year. It's time for change.
Thirty years on
Thirty years ago this month, the international boycott of Nestle began. Yet almost 1.4 million children still die every year because they are not getting enough of their mother's milk. The aggressive marketing of baby milk is a major part of this problem.
Globally clamping down on baby milk companies, as well as protecting, promoting and supporting mothers to breastfeed, could save the lives of nearly 3,800 children a day. Help us to make a difference.
Learn more
- Read Save the Children's report on baby milk companies aggressively marketing their products
- Sign up to Save the Children's campaign network
- Go to the National Childbirth Trust website for information and support on pregnancy, childbirth, breastfeeding, and parenthood
- Visit the UNICEF website
- Contact Baby Milk Action to find out more about the Nestle boycott.
