Our on-pack partnership with FFI Ltd, the makers of FAIR INSTANT Fairtrade coffee, has raised more than £500,000 for Save the Children since launching in 2007.
Funds raised through sales of the coffee have supported our education work in coffee-growing regions of Colombia, allowing us to provide teacher training, school kits and nutritious school meals to thousands of children – many of whom have been displaced by armed conflict and are living in extreme poverty.
Douglas Rouse, Corporate Partnerships Director at Save the Children, says: “This is a great example of how companies can raise money for Save the Children, and how consumers can support a good cause simply by buying coffee. This money has improved the lives of thousands of vulnerable children in coffee-growing regions of Colombia.”
Austin Sugarman, Managing Director of FFI Ltd, says. “We are so proud of FAIR INSTANT, not just because it is a high quality coffee, but because people can enjoy it knowing that children in coffee growing regions of Colombia are getting a better education because of their purchase.”
FAIR INSTANT products are available in Morrisons, Sainsbury's, Co-op, Booths and online at www.fair-instant.co.uk
10p per 100g jar, 20p per 200g jar and 25p per 500g drum goes to Save the Children.
As fairtrade products, the FAIR INSTANT range also ensures that growers receive a fair price for their coffee, giving them a better deal and helping them to invest for the future.