Save the Children’s relationship with luxury goods brand Bulgari shows how a commercially-focused partnership can bring great benefits to both organisations, and significantly improve the lives of some of the world’s most vulnerable children.
We've been working with Bulgari on cause-related marketing projects since 2009. The partnership has driven sales, boosted brand awareness on both sides and raised over £22m in support of education programmes worldwide.
Bulgari’s Chief Executive Officer, Jean-Christophe Babin said:
“Aligning common interests will enhance Bulgari’s corporate reputation and Save the Children’s philanthropic reach.”
So far, Bulgari has helped us implement 79 projects in 25 countries. As a result, we’ve reached 700,000 children and 30,000 teachers in 2,000 schools.
A unique jewellery range
Bulgari’s specially designed limited edition Save the Children jewellery range is inspired by the iconic B.zero1 jewellery line. The latest collection comprises of a ring, launched in October 2010, and a pendant, launched in April 2014 as a celebration of Bulgari’s 130th anniversary.
With this latest pendant, Bulgari has committed to saving the lives of 50,000 newborn children and mothers by providing life-saving healthcare in poor, conflict-affected countries and emergency situations.
Renowned photographer Fabrizio Ferri has helped to boost the profile of the partnership through the ‘Stop, Think, Give.’ campaign.
His portraits of more than 250 celebrities show them wearing Bulgari’s Save the Children ring and pendant and holding their hand out in a ‘stop’ gesture.
As a result, high profile figures including Ben Stiller, Adrien Brody and Isabella Ferrari have visited our projects to help raise awareness.
Bulgari were also headline sponsors of our inaugural Secret Winter Gala in November 2013. The event was attended by celebrities including Samantha Cameron, Myleene Klass and Natasha Kaplinsky and raised more than £770,000.
Last updated January 2016.