Eat, Sleep, Learn, Play!

Our Eat, Sleep, Learn, Play! programme supports children living in the most severe poverty. We award crisis grants to provide household essentials, such as a child's bed, a cooker, or toys and books, to low income families who simply can't afford to buy these items themselves.

Eat, Sleep, Learn, Play! - Michelle's story

Michelle and her family received a crisis grant to replace thier fridge through Eat, Sleep, Learn, Play! “The old one was leaking," she said. "Things were defrosting and the food was being wasted. I had no idea how I was going to get the money and then it was like a guardian angel knocking at the door. It was amazing.”

The problem

Welfare cuts and increased living costs are putting enormous pressure on low income families in the UK. Right now, the UK has one of the highest levels of child poverty among developed nations, with 3.7 million children living below the poverty line.

Growing up poor often means going without necessities. It can mean children sharing a bed with brothers or sisters because their parents can’t afford to buy one, wearing dirty clothes because their family can’t pay for a washing machine, or going without toys and books, which are essential for developing early language skills.

We know that a nurturing, stimulating home enviornment in the early years of a child’s life is vital to their development. If their basic needs are not met during this time, it can have profound consequences for their health, their education and their life chances. This is why we've created a programme offering vital help for low income families. 

How ESLP! works

We offer help for low income families by providing them with crisis grants to pay for essential items, such as a cot bed, a cooker, a fridge, or books and toys.

In doing so, we help families living in desperate need cope with the financial impact of having a young child. We support the poorest children from birth up to three years old, providing families with the basic items they lack at a critical time in their child’s development.

Not only do these items help families in their everyday lives but they can also often have a profound knock-on effect on their wellbeing.

We have ambitious plans to grow Eat, Sleep, Learn, Play! over the next few years to reach thousands more vulnerable children.

What you can do to help

Donate now to help us reach more of the UK's poorest families.

Just £5 – the price of a sandwich and a coffee – could pay for a blanket to help keep a child warm at night or books and toys to help give them a better start and let them play like other children.

Together we can give children here at home a real chance.

For more information about the programme, email:


Last updated: January 2016.