Save the Children's biggest Christmas Jumper Day yet

Sign up for Christmas Jumper Day 2016! This year, Save the Children’s annual Christmas Jumper Day is taking place on Friday 12 December. Now in its third year, the charity is asking even more people across the UK to help ‘make the world better with a sweater’.

Tuesday, 4 November 2014 - 12:33pm

George at Asda is the official retail partner for Save the Children’s Christmas Jumper Day and the partnership is aiming to raise over £750,000. A range of Save the Children Christmas jumpers for men, women and children are now on sale, with prices ranging from £7 to £14. The jumpers are raising funds for Save the Children’s vital work in the UK and are available to buy in Asda stores nationwide and online at There will also be fundraising in Asda stores across the UK, starting with bucket collections on Friday 5 December, helping to give thousands of the UK’s most disadvantaged children a good start in life and chance to fulfil their potential.

Other partners are also coming on board to support this year’s Christmas Jumper Day campaign. Save the Children is holding an exclusive Celebrity Jumper Jumble at Westfield Stratford City on 18 November from 8:00 until 21:00. The event will give the public the chance to swap their own festive sweater for a celebrity’s jumper, all in exchange for a £2 donation to Save the Children. Throughout December, Costa will also be supporting Save the Children by selling a limited edition children’s book. The book will be available in Costa's UK stores from Friday 28 November, raising funds for Save the Children.

Beyond Retro is stocking a range of vintage festive knitwear carrying a donation to Save the Children available from stores in London and Brighton and at Prices start at £18 - £26. MorphCostumes is selling a digitally animated Rudolph Nose Christmas Jumper which is raising money for the charity, on sale at (RRP £39.95). Pets can also join in as Pets at Home is selling Christmas jumpers for dogs with a donation to Save the Children, available from stores nationwide and at (RRP £10). Alternatively, knitters can download a Christmas jumper pattern from, with selected patterns carrying a donation to Save the Children.

Tanya Steele, Executive Director, Fundraising at Save the Children, said: “This year will be our biggest Christmas Jumper Day yet. We had over a million people take part last year and we want to see even more jumpers being worn this year. As with every campaign, partners play a huge role and we are thrilled that George at Asda is our official retail partner. They have produced an amazing jumper range and stores across the UK will help us reach a huge audience and raise vital funds.

“Thanks to our fantastic range and variety of partners, there is a Christmas jumper for every style and personality– including our beloved pooches – so there really aren’t any excuses not to don a festive sweater and help raise millions of pounds to improve the lives of children around the world. I know the British public will get behind Christmas Jumper Day by signing up, donning a jumper and donating – the countdown to Friday 12th December has begun!”

This year, Alex Jones, Jon Snow, Isla Fisher, Dom Joly, Alex Jones, Bruno Tonioli, Mark & Jess Wright, Myleene Klass, Fearne Cotton, Natasha Kaplinsky, Union J, Kate Garraway, Ben Shepherd, Ashley Jensen, Kate Thornton, Laura Mvula & band, Collabro, Rosie Fortescue, Paul O'Grady, Greg James, Frankie Sanford, Una Healy and her daughter Aiofe, Jo Whiley, The Snowman, Winnie the Witch, Elmer, The Gruffalo and Arsenal Ladies Football Team have all popped on a pullover and posed for photographs in their festive woollies to mark their support for Save the Children’s Christmas Jumper Day campaign.

Ways to support Save the Children’s Christmas Jumper Day:

  • Sign up at, wear a Christmas jumper on Friday 12 December and donate

  • Text JUMPER to 70050 to donate £2 straight to Save the Children

  • Buy a jumper from George at Asda, Beyond Retro, MorphCostumes, Pets at Home, download a pattern from Deramores or pick up a children’s book from Costa

  • Hold a Jumper Jumble or attend Save the Children’s first ever Celebrity Jumper Jumble at Westfield Stratford City on Tuesday 18 November

  • Buy a designer Christmas jumper in Save the Children’s Secret Designer Sale

  • Join #teamcraft and create your own Christmas jumper

For the first time ever, Save the Children is running a Christmas Jumper Day TV advert across terrestrial and digital channels to encourage sign ups. Launching in November, the advert is a stop-frame animation of different walks of life wearing various types of Christmas jumper. From children to grannies, traditional Christmas jumpers to jumpers that light up, the advert demonstrates that Save the Children’s Christmas Jumper Day is a fun and worthwhile campaign for everyone to support, even dogs!

Watch the advert here:

By supporting Save the Children and taking part in Christmas Jumper Day and donating just £1-£2, you’ll help save lives in some of the toughest parts of the world, and give children living in poverty here in the UK the chance to fulfil their potential. This year, Christmas Jumper Day donations will be doubled by the UK government, by matching every pound donated to Save the Children between 1 October and 31 December.

For more information and to sign up visit

Facebook -

Twitter - @savechildrenuk #xmasjumperday

Notes to Editors

For press enquiries please contact:

Steph Aldrich on 0203 763 0987 or

About Save the Children:

Save the Children works in more than 120 countries. We save children's lives. We fight for their rights. We help them fulfil their potential.

About UK Aid Match:

UK Aid Match was set up by the UK government's Department for International Development (DFID) to give a boost to public support for charities working in the developing world. It doubles public donations to appeals run by British international development charities, in recognition of both the public’s generosity and the wide range of causes they support.

Through UK Aid Match, the government will double all donations made by the public to Save the Children’s Christmas Appeal between 1st October and 31st December 2014 up to a total value of £5m. The match funding grant from DFID will be used to fund Save the Children’s work in Kenya which provides trained staff and peer education to help pregnant women and mothers access healthcare, and to stop newborn babies dying unnecessarily.

About George at Asda:

George at Asda is the official retail partner for Save the Children’s Christmas Jumper Day and the partnership is aiming to raise over £750,000 to help give disadvantaged children in the UK the chance to fulfil their potential.

As one of Britain’s best-loved retailers, George has been changing the face of British fashion for over 20 years.  As the first supermarket to launch its own clothing brand in 1990, George at Asda is now sold through more than 560 Asda stores across the UK, has an online business with over 800,000 customers a week, and employs 10,000 people across the country.  It is now also a global brand, exporting the best of British design to 35 countries, with ranges sold in around the world including Canada, Brazil, Chile, Argentina, Japan and the US, and through franchises in the Channel Islands and Middle East and online in Europe.